from a peep i follow writings from online:

>Let's look at some properties of "non-serious" things:
- they thrive on being "wrong"
- they are indefinitely positive in no matter the contextual direness
- they spread like a successful virus
- they repel naysayers
- desperation (as well as many other funny-humble things) can be viewed as an asset
- criticism of them detects and exposes "too serious accusers" (aka the prideful)
- built-in self deprecation acts in direct antithesis and effectively
  disablement of all directly opposing ideas whilst simultaneously strengthening appeal to outsiders