Starting with version 2.0, AdBlock Plus started allowing "acceptable ads" by default[78], with acceptable ad standards being set by The Acceptable Ads Committee.[79] 
As of July 18, 2020, the advertisers and the websites that their ads appear on are deciding what is "acceptable" on this "committee", by way of having the majority of the seats. Theoretically, the structure is four members of the ad industry, three "expert" seats, and four seats 
for adblock users. However, there are two empty seats from the "users", along with one empty seat, an advertising company, and ad-friendly sockpuppet "researchers" for the "experts", and fully appointed seats for the advertisers. This effectively gives the advertising industry 6 votes and the "users" 2 votes (with the assumption that they are actually users), creating an impropriety and a "Potemkin village of manufactured consent" where advertisers sign off on their own ads.